How can I help you?
Editing for Your Target Audience
Maybe you have a fully stocked website and countless brochures, forms, and articles, but it’s time to refresh your approach and reconnect with your audience. Or maybe your organization has evolved, and your messaging hasn’t kept up.
I have considerable experience editing content to ensure it features the appropriate tone, reading level, and calls to action.
I specialize in:
Promoting health care literacy, by editing to a low reading level
Editing online content to support search engine optimization (SEO)
Making complex conditions and treatment options easy to understand
Integrating smart design and editorial practices to optimize comprehension
Creating cohesive, multi-platform content that supports marketing goals
Pricing determined by extent of editing and amount of content.
Editorial Brand Consulting
What are your current communications and content really saying? Do your words align with your brand? Is every touchpoint—from your web site to your social posts—connecting with your audience?
After a comprehensive audit of your content, I’ll provide tangible recommendations for brand alignment and consistency across platforms.
Average investment is $2,500, determined by quality and quantity of existing content.
Strategic Editorial Planning
Meaningfully connecting to your audience requires ongoing and consistent messaging. And that requires a long-term plan that’s both nimble and structured.
I’ve worked with countless marketing and communications teams to create annual editorial plans that span platforms and service lines. The right editorial program allows you to get ahead and stay responsive. It streamlines your efforts in meeting goals and requirements.
Pricing determined by length of engagement and deliverables.
Ongoing Editorial Support
I get it. Priorities shift and the days never seem long enough. Allow me to eliminate the bottle necks and ease your stress.
I am adept at bringing your brand and goals alive through smart content that connects with your audience. As an extension of your marketing or communications team, I can create regular blog posts, social posts, and web content.
Pricing determined by length of engagement and deliverables.
Donated Services
I believe in the power of words to make a difference in people’s health and lifestyle choices. As a former breast cancer patient, I’m also committed to paying forward the tremendous support I received during treatment.
If I am able to donate my expertise toward furthering your cause and making a difference, I will gladly do so.